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4 min read
The mind’s two gears - Understanding System 1 and System 2 Thinking
The way we think and make decisions is far more intricate than it appears. Psychologists and researchers have long sought to unravel the...
4 min read
Priming for System 1 thinking with Jobs-to-be-Done
Ever since big data boomed, companies have started to collect a vast variety and unprecedented volume of customer information, in...
5 min read
What are heuristics and how can behavioral science enhance product design
Behavioral Science Behavioral science emerged as a multidisciplinary field at the intersection of psychology , economics , sociology ,...
6 min read
Simple behavioral principles that will maximize your UX
Our brains are constantly seeking patterns to add efficiency in our interactions. In digital environments, this manifests as a complex...
12 min read
Key behavioral insights for designing human centered user experiences
Key behavioral insights for designing human centered user experiences
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